We spend way too much time in our education system lecturing and way too little time facilitating learning. In fact, what astonishes me the most is when I ask them what others think of their idea/business concept and they say, “I don’t know, no one’s ever asked me.” Really? Digression warning: These brilliant young minds have been thinking about these issues for some time. The perceived societal issues and the solutions they come up with to solve them amaze me. This shouldn’t surprise anyone reading this if you are familiar with KO’s client base. Why? Because I’m a Michael Porter groupie and I completely buy into the concept of Creating Shared Value and the need, and the opportunity, for business to solve societal ills. While I am a big believer in the need for non-profit business structures, I challenge these students to solve a societal need by creating a for-profit business.
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